Hotel AI Visibility Checker
RevPARGenius Hotel AI Visibility shows you exactly how ChatGPT, Perplexity, Gemini and Grok describe and recommend your hotel — and how to win the answer before your competitors do.
Search moved. Most hotels didn't.
Travelers increasingly ask ChatGPT, Gemini and Perplexity "where should I stay in [city]?" — and the assistant names a handful of hotels. If you're not one of them, you're invisible at the exact moment of choice, and you'll never see it in your booking data. RevPARGenius Hotel AI Visibility makes that invisible layer measurable.
Five numbers that decide whether you're found.
Visibility
The share of traveler questions where AI actually names your hotel.
Position
When you're named, where you rank in the answer — first, third, eighth.
Sentiment
How the AI describes you — scored, so you can see reputation shift.
Cited sources
The sites the AI reads to decide — Booking, TripAdvisor, your own site.
Citation source mix NEW
Where AI is pulling from — OTAs vs your own site vs review platforms vs trade press. Surface OTA leakage before it kills direct bookings.
We ask the questions your guests ask.
The assistants travelers actually use.
Tracked live through their own interfaces, with real citations.
Not a generic tracker. A hospitality one.
Traveler-intent prompts
We track the questions guests really ask, by market and segment — not corporate keywords.
Comp-set aware
See your visibility against the exact competitors in your corridor, not a random list.
Tied to action
Every gap comes with a fix — the content and signals that get you cited.
See it on a real hotel
An anonymised sample from a real Brisbane serviced-apartment property scanned in June 2026. All scan data, competitor names, and metrics shown are real.
AI Visibility Score
Competitor visibility
Recommended actions (4)
AI visibility, explained.
See how AI describes your hotel today.
RevPARGenius tracks your hotel across ChatGPT, Perplexity, Gemini and Grok — automatically, 3× per week — so you know exactly where you stand and what to fix.
See Hotel AI Visibility in action.
Seven screens. Real data from an actual Brisbane property. Everything you'll see in your own dashboard from day one.
The search surface your booking data can't see.
"Hotel AI Visibility measures how discoverable your property is across AI search engines such as ChatGPT, Gemini, Perplexity, and Grok. Hotels with stronger AI visibility are more likely to be recommended when travellers ask AI where to stay."
Why Hotels Are Becoming Invisible in AI Search
Most hotel websites were not built for the AI era. These seven gaps are why your competitors appear in ChatGPT and Perplexity answers — and you don't.
Weak website authority
Low domain authority means AI systems and the indices they draw from rank your site lower as a source.
Missing schema markup
No LodgingBusiness, FAQPage or Speakable schema means AI engines can't efficiently extract your property details.
Inconsistent business info
Different names, addresses or phone numbers across the web reduce AI confidence in citing your property.
Poor or thin review signals
AI assistants use review volume and sentiment to assess property quality and decide whether to recommend you.
Lack of destination content
Hotels without location guides and area pages miss the destination intent queries that drive most AI hotel recommendations.
No FAQ-style answers on site
AI assistants prefer self-contained answer blocks. Sites without them are cited far less frequently.
Competitors already stronger
Every month competitors build structured content and consistent signals — compounding an advantage that grows harder to close.
How the Hotel AI Visibility Checker Works
We query the AI engines travellers actually use, with the prompts they actually ask — then surface exactly what each assistant says about your hotel and why.
ChatGPT visibility
Live queries via ChatGPT's web-connected interface. We record whether your hotel is named, its position, and the sources cited.
Gemini visibility
Tested across Google Gemini with real-time web retrieval — separate from Google Search results.
Perplexity visibility
Perplexity is the highest-citation AI assistant for hotel queries. We track mentions and the sources it draws from.
Grok visibility
X's AI assistant with real-time web access — increasingly used by travellers in certain markets.
AI mention rate
The share of tracked prompts where your hotel is named — your primary AI visibility metric.
AI citation strength
How prominently your property is featured — first mention, repeated reference, or buried at the bottom.
Competitor mentions
Which competitors are winning the queries you should be winning — and what's making them more citeable.
Recommendation frequency
How often your hotel receives an explicit recommendation vs. a passing mention — the metric tied to booking intent.
What Your Hotel AI Visibility Score Measures
Your Hotel AI Visibility Score is a composite of eight signals — each one actionable, each one tied to a specific fix.
AI mention rate
Share of traveller-intent prompts where an AI assistant names your hotel.
Citation strength
Position and prominence of your hotel within AI-generated answers.
Review signals
Volume, recency, and sentiment of reviews across platforms AI engines draw from.
Website authority
Domain strength and crawlability — the technical foundation AI indexing depends on.
Structured data
LodgingBusiness, FAQPage and Speakable schema coverage on your hotel website.
Destination authority
Presence of location content that positions your property as an area reference point.
Competitor visibility
How your citation rate and position compares to the hotels winning your market's AI queries.
Booking intent prompts
Performance on the specific prompt types most likely to convert AI mentions into direct bookings.
How Hotels Get Recommended by AI
AI systems use structured content, consistent business information, review quality, destination relevance, and FAQPage schema to decide which hotels to mention. Properties with answer-formatted content — self-contained paragraphs after each heading — and cited sources are cited more frequently. A 2024 Princeton/KDD study found named expert quotes lift AI citation rates by 41% and answer capsules by 28%. SEO remains the technical prerequisite: if a page can't be indexed, it can't be cited.
Why Isn't My Hotel Showing Up in ChatGPT?
Five common reasons — each one diagnosable and fixable.
SEO vs GEO vs AEO for Hotels
Three distinct search surfaces. A hotel that optimises all three has the widest possible distribution — before a traveller opens a single booking site.
| Optimisation | What it does |
|---|---|
| SEO | Ranks your hotel in Google's blue-link results. The technical foundation — if Google can't index your page, it can't appear in AI Overviews and Copilot either. |
| GEO Generative Engine Optimisation |
Gets your property cited by AI-generated answers in ChatGPT, Perplexity, Copilot and Claude — the recommendation that happens before a booking site is opened. |
| AEO Answer Engine Optimisation |
Makes your property the direct answer shown above results when travellers ask AI where to stay — the highest-visibility position in any search surface. |
Built for Every Type of Hotel Property
Whether you run a single boutique property or a multi-site portfolio, the same AI visibility gap applies — and the same signals fix it.
Frequently Asked Questions
Why we're different from other hotel marketing tools
RevPARGenius Hotel AI Visibility is built specifically for the hospitality industry — not a generic SEO tracker re-skinned for hotels. Unlike tools such as Peec AI or the recently-acquired Hotelrank.ai (now part of Lighthouse), we track the traveler questions guests actually ask by market and guest segment — not corporate keyword sets — and we give you actions tied directly to your specific prompt gaps, not generic SEO advice. We track all four major AI engines live (ChatGPT, Perplexity, Gemini, Grok) and our methodology is fully documented. See our 9-tool comparison for a full breakdown of how the options stack up for independent hotels.
Find Out If AI Recommends Your Hotel — Or Your Competitor
Check your hotel's AI visibility across ChatGPT, Perplexity, Gemini and Grok. See exactly what each assistant says, which competitors are winning your queries, and what to fix first.
No credit card. First check is free.